Sauna, for a new generation
Heat is the ritual.
This is what you wear to it.
Lumora
The sauna used to be your grandfather’s. Now it’s the room where the week gets reset: friends, heat, silence, a cold plunge, a long exhale. We make one thing for that room, and we make it properly.
The ritual
Hot. Cold. Again.
Twenty minutes in the heat. Two in the cold. Sit with it, then go back in. The hat is there so the heat works on your body, not your head, and you come out of the room on your own terms.
Air at head height runs hotter than the bench. Felt holds a layer of still air around your head so you settle in instead of counting down.
Plunge, shower, sea, whatever you have. The hat comes with you. Wool copes with water, and the loop hangs it to dry.
Three rounds is a session. A hat you sweat in every week becomes yours fast, which is why you can put your initials on it.
The object
One hat. One material.
Lumora Sauna Hat · Classic
The Classic
Embroidered on the back of the hat. Letters and numbers only: initials, a short name, or a number. Two or three letters are set with points, F.G., the way the studio stitches them.
The OG was our first run and won’t be made again. The Classic takes its place this autumn.
The store opens this autumn. Leave your email at the bottom of the page and you’ll hear first.
on orders over $50
unworn, unmonogrammed
Stripe & PayPal
The pair
Two hats, $63.
$15 off two singles. One for home, one that lives in the sauna bag.
Description
Material & care
- 100% merino wool felt. Woven side label, tonal LUMORA mark on the front, initials on the back.
- Made for heat: sauna, steam room, banya, and the cold plunge after.
- Rinse in cool water after use, press out, reshape, hang from the loop to dry. No machine, no direct sun, no radiator.
- One size. Fits most adult heads, 54 to 60 cm.
Monogram
Initials are embroidered in the studio before dispatch, in warm taupe thread that reads tonal against the felt, not loud. Up to four characters, letters or numbers. Two or three letters are set with points.
Monogramming adds two to three working days, and a monogrammed hat is made for you, so it’s exchangeable for a fault but not returnable for a change of mind.
Shipping & returns
Orders over $50 ship free. Below that, shipping is calculated at checkout by destination. Every price includes duties and taxes to your door, so there is nothing to pay on delivery. Tracked delivery, dispatched within two working days, or four to five with a monogram.
| United Kingdom | 4–7 days |
| Europe | 5–9 days |
| United States & Canada | 5–9 days |
| Australia & New Zealand | 5–9 days |
| Asia-Pacific | 3–7 days |
Unworn hats can come back within 30 days for a refund. Monogrammed hats are exchange-only for faults.
Wholesale & venue partnerships
The sauna experience,
elevated for your guests.
Lumora partners with wellness venues to supply sauna hats that match the standard your guests expect. No compromises.
Volume tiers
Straightforward pricing.
No minimum complexity.
Studio
30 – 49 units
Ideal for boutique studios and small clubs.
Wholesale pricing
Resort
50 – 99 units
For wellness hotels and mid-sized venues.
Wholesale + priority dispatch
Signature
100+ units
For flagship resorts and multi-site groups.
Your logo, your colour
Pick a tier to build your order. Pricing is confirmed with you before anything ships.
Where to find Lumora
Our locations.
Contact
Say hello.
Questions about an order, a venue, press, or anything else. Venues ready to order can go straight to the order builder.
Sent
Thank you, .
We have your enquiry. If you want a faster answer, send the same message straight to Felipe on WhatsApp, and we can talk from there.
Venue orders
Build your order.
Choose how many and send it to us. From a hundred hats the run is made for you, in your colour, with your logo. Nothing is charged here. We confirm the price and lead time with you, then invoice.
Help
Shipping & duties.
Every hat ships tracked, and the price you see is the price you pay at the door.
Free shipping over $50
Orders of $50 or more ship free anywhere we deliver. Under $50, shipping is calculated at checkout by destination, and a pair or a monogrammed hat clears the line on its own.
Duties and taxes included
We ship duties paid. Import duties and local taxes are built into the price at checkout, so there is nothing to pay the courier and no surprise at the door.
When it leaves
Plain hats are dispatched within two working days. Monogrammed hats take four to five, because the initials are stitched to order in the studio. You get a tracking link by email the moment it ships.
How long it takes
Venue and wholesale orders
Shipped by pallet or courier depending on size, quoted with the order. Indonesian venues are usually delivered by hand.
Something wrong with a delivery?
Write to us with the order number and we sort it. Contact
Help
Returns & exchanges.
Thirty days to decide. Keep it clean and unworn and we take it back, no questions.
The rule
Any unworn, unmonogrammed hat can come back within 30 days of delivery for a full refund of the hat. Keep the label on and the loop unstretched.
Monogrammed hats
A hat with your initials on it was made for you, so we can’t resell it. Monogrammed hats are exchanged for faults only. Check your spelling before you press send. We double check it in the studio too.
Faults
If a seam, the loop or the embroidery fails in normal sauna use within a year, send us a photo and we replace it. Felt shrinking from a hot wash or a radiator is not a fault, see the care guide.
How to return
Return shipping
Faults and our mistakes: we pay. Change of mind: you pay the return postage, and we refund the hat in full.
Venue orders
Wholesale orders are not returnable for change of mind. Faulty units are replaced from the next dispatch.
Help
Care guide.
Felted wool is tougher than it looks. Treat it like a good towel, not a jumper.
After every session
Rinse in cool water, press the water out between your hands, reshape the crown, and hang it from the loop. It dries in a few hours in the shade. Never wring it.
Wet is fine
Some people dip the hat before going in: a wet hat keeps the head even cooler. Wool holds water without harm. What it doesn’t like is heat while drying.
Three things that shrink felt
Smells
Wool resists smell on its own. If it needs more than a rinse, a drop of wool wash or mild shampoo in cool water, then rinse clean.
Marks
Dab, don’t rub. Oils from hair and skin lift with mild soap. The felt will mellow in tone over time, which is the point.
Between seasons
Dry it fully, then store it loose, not crushed under things. A crown that’s been flattened comes back with steam and your hand.
The monogram
The thread is colourfast and stitched through the felt. It takes the same care as the hat.
Help
Privacy.
What this site collects, why, and what it doesn’t.
What we collect
Only what you type into one of three forms. Notify me: your email. Contact: your name, venue, city, what it’s about, how to reach you and your message. Venue orders: the venue, a contact, how many hats, the colour, whether you want your logo, and the delivery country. There are no accounts and nothing is collected in the background.
Why
To answer you, to send you a written offer if you asked for one, and to tell you once when the hat is available. We don’t sell or pass on your details, and we don’t send newsletters you didn’t ask for.
Where it goes
Form entries reach us through Netlify, the company that hosts this site, whose servers are in the United States. We keep them for as long as it takes to answer you, or until you ask us to delete them.
Cookies and tracking
This site sets no cookies and runs no analytics. Your browser keeps four small settings on your own device only: your bag, the colour theme, whether you closed the announcement bar, and whether you’ve already signed up. We never see them. The typefaces are served from this site, not from a third party.
Payments
Card payments are handled by Stripe on its own secure pages, under its own privacy policy. We never see your card number.
Your rights
Ask us what we hold about you, have it corrected, or have it deleted: write to felipegonzalezgd@gmail.com and it’s done within a few days. If you’re in the EU, you can also complain to your national data protection authority.
Last updated 8 October 2026.
Order received
Thank you.
It’s on its way to the studio.
Your receipt is in your inbox. Plain hats leave within two working days, monogrammed ones in four to five, and you’ll get a tracking link the moment it ships.
About
Hot, then cold.
Lumi is the Finnish word for snow. In the country that gave the world the sauna, the heat was never the whole ritual. You sit until you can’t, then you walk out into the cold, and the cold is what makes the heat worth it.
Lumora started with a simple frustration. Sessions ended early, not because the body was done but because the head was. Ears burning, hair fried, a headache waiting at the door. The old answer, worn in banyas and Finnish saunas for generations, is a felted wool hat. It looks odd the first time. It works the first time too.
We wanted to make one object and make it properly. Merino wool felt, because it handles steam and cold water better than anything treated. Hand felted and shaped over a form, so the bell sits low over the ears without a seam to catch the heat. A loop at the crown, because a hat that dries well is a hat that lasts. Tonal embroidery, so it reads as a hat rather than a logo.
Made to be yours
Every hat can carry your initials, stitched in the studio before it ships. A hat you sweat in every week becomes personal fast; we just make it official.
Where it lives
Lumora is stocked at partner saunas and studios and ships worldwide with duties paid. We are a small team, one hat, and a very long list of places that should have one on the shelf.